Original Designs, Self-Produced with High Quality
We pride ourselves on creating uniquely original designs that reflect our artistic vision and cultural inspirations. Each piece is self-produced, ensuring the highest quality throughout the manufacturing process. Our commitment to craftsmanship guarantees that every item not only stands out for its individuality but also meets our rigorous standards for excellence.
September 10th marks our cat's birthday, reminding us of the connections between family, love, and art, and the importance of cherishing life's precious moments. Our cat symbolises pure joy, inspiring us to create a brand dedicated to creativity, quality, and culture.
At Sep10th, we blend the rich traditions of Hong Kong with modern influences, from classic movies to vibrant food culture. We collaborate with talented artists, photographers, and illustrators to enhance our designs. Each item tells a story, connecting to local heritage while embracing global artistry. Our Japan collection also reflects diverse inspirations.
Explore our collection, where each product is more than just an item, it’s a piece of our story, a celebration of our love for art, and the everyday moments that connect us all.
OUR
STORY
DESIGN
PHILOSOPHY
Our designer, AF is deeply influenced by iconic Hong Kong movies and comedies from his upbringing in the city. This inspiration is vividly reflected in our "Hong Kong Classic" series, which features themes such as bone setting clinics and kung fu, as well as elements of Hong Kong's food culture, like Cha Chaan Teng (Hong Kong-style cafes). The dynamic energy of Hong Kong's streets ranging from bustling markets to vibrant urban art also shapes our design aesthetics.
Additionally, he has a lifelong passion for Japanese anime and the charm of cats, which leads to the incorporation of anime-inspired styles and feline elements into our creations. This blend of influences enables us to craft unique products that honour both local culture and global artistic expressions.
We also periodically source high-quality hoodies, T-shirts, jackets, coats, and accessories from Japan, ensuring a diverse range of products and more options for our customers. Each item features our unique design prints, guaranteeing that every piece combines durability, comfort, and style.
Our T-shirts are crafted from 100% heavyweight cotton sourced from Japan, weighing 250 grams for exceptional durability and comfort. They feature a loose fit and are unisex, making them a versatile addition to any wardrobe. Available in a range of colors, including black, white, pink, and more, each T-shirt serves as a canvas for artistic expression and a celebration of everyday moments.
OUR
PRODUCTS
BRAND
IDENTITY
Our logo and design elements emphasise craftsmanship, personalisation, and a human touch, ensuring that every product tells a story and connects genuinely with our customers. The hand symbol represents artisanal skills and dedication in product creation, reflecting traditional craftsmanship linked to Hong Kong's culture. Incorporating a human character underscores the importance of care in the design process.
Interestingly, this design was initially created for an apparel item, paying tribute to the classic Hong Kong film adapted from the famous martial arts novel Buddha's Palm, showcasing the region's cinematic history. Our designer later adopted it as our logo, and it has since become one of our best-selling T-shirt designs.